About Cathie Archbould
With ten years in photojournalism, and ten in corporate, industrial and environmental portraiture photography, I provide committed, experienced, creative service to a range of clients. Where you didn’t know there were images, I’ll find them. I pull out the shots that make every situation interesting and esthetically pleasing. Whether you are an experienced marketing firm with a professional art director, or a one person shop with little to no experience in marketing, you’ll find me easy to work with and skilled at reaching you where you’re at. Working on my own, or with your direction, you’ll be amazed at what we create and how easy you find the process.
A little about me –
In the 80s, I began to mold my passion into a career with a degree in photography from Ryerson University. Work as a freelance photojournalist with several papers followed, including The Globe and Mail, Vancouver Sun, Victoria’s Times Colonist, National Post, and others.
In 1991, I landed one of the few full-time newspaper photography positions in the country—a gig at The Yukon News, located in the remote territory's capital city, Whitehorse. Working there, and later for the Whitehorse Star, my love of the Yukon grew. My plans for a two-year stint in the North before heading South to work for one of the larger papers were quickly ditched. My passion for the Yukon overtook my desire to become a big-time photojournalist. Instead, in 2000, I took a chance and struck out on my own with Archbould Photography, a photography service specializing in northern imagery.
My work is a study in extremes, from industrial documentation to environmental portraiture, and everything in between— editorial, creative advertising campaigns, annual reports, aerial photography, architecture, and more.
Regardless of the assignment, I approach every shoot with enthusiasm and appreciation for the challenge. My workdays are never routine, and there are always surprises, but I've learned to be agile and embrace the adventure each new photo assignment brings.
Feedback from Clients
- “Cathie has the incredible ability to communicate really engaging stories through the lens. Not only are her images rich in colour and strong in composition but the human subtleties really dramatize the message.”
- “Cathie is able to capture Yukon Energy’s industrial settings in a way that is both visually intriguing and beautiful. Her work for us has included aerials, employee portraits in work situations, and documentation of major projects such as the construction of transmission lines.”
- “Cathie got the job done on time even when the weather wouldn’t cooperate. She is so friendly and relaxed that our staff were able to enjoy the shoot instead of feeling like they had to paint on smiles. When the shots came back, we were thrilled with what she had done and how they looked on our website and in our marketing materials. We will happily hire Archbould photography again.”
- “We typically send Cathie to our remote sites with only a basic outline of what we’re looking for. Without having visited most of these locations ourselves, we often don’t know what to expect. She always returns having captured the essence of our operations and the beauty of the landscape, providing us with an extensive library of images that we use for various applications. Cathie’s faraway assignments from ATCO have included unmanned Dew Line radar sites along the Beaufort Sea and fly-in communication towers in the Yukon.”